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‍Contract Type: Permanent

Salary: £54,269 - £59,422 (including LW)

Hours of Work: Full Time

Location: Romero House, London - Hybrid working with a minimum of 40% of your time in the London head Office

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CAFOD has an ambition to be digital first in its marketing and communications, to stay ahead of emerging trends and make the most of what digital technology can offer to strengthen relationships with supporters and in its ways of working across the organisation. Digital technology has already transformed CAFOD's communications and will continue to do so. This senior communications and marketing role will be responsible for steering the ongoing digital transformation of CAFODs work, primarily in the supporter programme and also across the wider organisation.  

This role encompasses overall responsibility for the brand, digital marketing, messaging, proactive and reactive media relations, with a core focus on digital transformation across all platforms. This post will play a key role in guiding the charity's digital shop fronts and marketing efforts, evolving supporter journeys, steering the email programme and leading on the digital infrastructure to enable delivery of the supporter programme. It will ensure that digital engagement and conversion is embedded and an integral part of communications planning.

This role will drive innovation and data-informed insight across the full spectrum of communications and wider organisation functions. It will embed a digital-first approach across teams and guide and accompany the wider organisation on harnessing opportunities of new technologies, making digital engagement integral to communications planning.

This role will drive brand awareness, brand advocacy and action across programmes to ensure CAFOD is top-of-mind amongst the Catholic community of England and Wales, helping to grow support from CAFOD's constituency.  You will bring proven senior-level experience in digital communications and marketing, ideally within the charity sector. With a strong understanding of communications at a senior level with expert knowledge of digital channels, audience engagement, and online conversion, you also have a strategic grasp of how digital integrates into broader communications and supporter strategies. Your leadership style is collaborative and visionary, and you have the gravitas and expertise to set the digital marketing direction for a large organisation, while bringing all teams along with your vision.  

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Key Responsibilities

• Lead the strategic development, direction setting and delivery of an ambitious, insight-led digital-first communications strategy that enhances supporter journeys, increases engagement and drives measurable growth in support of the supporter programme, especially the parishioner-first fundraising strategy.

• Act as CAFODs senior expert on communications, advising the Executive team, across departments and influencing strategic decision-making, including on digital direction and development, at the highest level.

• Lead complex cross-organisational projects that improve the digital supporter experience, from acquisition to long-term engagement and conversion, ensuring timeliness and consistency with supporter programme priorities, especially the parishioner-first fundraising strategy and approach.

• Provide leadership and overall oversight of external communications and messaging, including brand consistency and press/media engagement, ensuring consistency between fundraising efforts, campaigning work and profiling international work to supporters and key stakeholders.  

• Lead and oversee the digital teams - email marketing programme, social media engagement, digital developments, campaigns and the website, to ensure user experience is optimised and platforms support the supporter programme and broader organisational strategic objectives and ambitions.

• Lead the media team to explore and encourage new approaches including how we further maximise the digital media landscape.  

• Line manage senior specialists across digital marketing, website, and media and PR, ensuring high performance and professional growth.

• Work closely with IT, data and external agencies to ensure agile, secure and effective digital delivery across platforms.

• Represent the organisation externally where appropriate, with a focus on digital thought leadership.
• Develop and manage the communications budget effectively, aligning resources to priority areas and demonstrating clear impact. Agree and ensure accountability for objectives and KPIs as part of the wider supporter strategy, fostering a culture of ongoing learning, adaptation and improvement. 

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 Person Specification

• Extensive experience in a senior digital communications and marketing leadership role, with demonstrable success in developing and delivering integrated and audience-led multi-channel communications and marketing strategies.
• Strong experience of overseeing development of supporter journeys and objectives, website development, CRM integration and email engagement and conversion.
• Passionate about digital innovation and technologies, with deep knowledge of platforms, formats, and trends.
• Committed to insight-led and data-driven approaches with skills to use digital tools, platforms and analytics to shape decisions and measure impact.
• Excellent leadership, inter-personal and team management skills, with the ability to develop and motivate multi-disciplinary teams.
• Strong cross-functional project management ability, with experience leading organisational change in digital capability.
• Understanding of broader communications and marketing disciplines, with the ability to ensure alignment and brand consistency and also oversee media and PR work, including reputational risk and crisis communications.
• Understanding of the Catholic church in England and Wales and knowledge of Catholic Social Teaching.
• A track record of strong written and spoken communication skills.
• Highly organised, able to manage a busy workload and consistently meet deadlines.

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Click below to access the ChangeWorkNow portal for more details, and to apply.

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